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Over the last five years, our team of UX architects has collected thousands of financial flow examples that create struggles in usability. To guide you through real-life examples, we will cover 20 of the major mobile banking interface problems that could be overcomed through Fintech app design. The rapidly evolving landscape of trading platforms necessitates a strong focus on UI/UX design. As traders increasingly expect seamless and intuitive experiences, platforms must prioritize usability and functionality. The shift towards Progressive Web Applications and the emphasis on understanding user journeys https://www.xcritical.com/ underscore the importance of design in today’s trading environment.
User Experience in Trading: The Interface Evolution of Platforms
During my interviews with users, very few actually knew what these fields were for. As a liquidity Mining pool provider, HRT develops automated trading algorithms designed to provide the best prices to our clients. Ionixx Technologies is a software solutions & services provider specializing in FinTech, HealthTech, Web3, and Blockchain products. The process of continuous improvement is crucial but requires a thoughtful approach. It’s also important for the platform to be reliable, with minimal downtime or system failures.
What is A Stock And Cryptocurrency Trading App?
Fintech websites with poor loading speeds risk losing users who demand prompt access to services, often moving to a competitor’s site instead. Functionality and accessibility are also crucial for any trading platform, whether a Forex trading platform, stock trading app, a mobile application for crypto trading, or some other investment app. [2] Cryptocurrency Exchange App DevelopmentCryptocurrency trading apps cater to the people who trade digital currencies like Bitcoins, Ethereum, and many other altcoins. These apps must give real-time data of the market and easy-to-use trading platform design features for new as well as experienced traders.
#4 Checklist for Usability in Fintech App UI Design
The key to creating a user-friendly trading platform lies in understanding the needs and expectations of traders. A successful platform is one that meets users where they are, taking into account their specific trading goals and preferences. Scalability is significant for the design of trading software in terms of user experience. It allows a platform to handle more transfers, clients, and data as the usage increments.
How can trading platforms cater to different types of traders?
In this case, the account statement contains a transaction list, so we understand that, intuitively, the user will look for this option somewhere near the transactions. More and more banks allow users to manage their payment cards from the financial app. Here, it’s crucial that the scenarios with a huge impact are accessible in an easy way.
As this is the first screen of the app, it should meet the user expectations and provide the main information the customer is looking for, at this point, being the balance. Also, the main design emphasis is put on the button inside the circle, which urges the user to log out of the app, though this is illogical as the customer has just logged in. They have to break through a thick “forest” of dozens of functions to reach their destination. PWAs are browser-based applications that offer the functionality of native apps but can be accessed through web browsers. They provide greater flexibility, faster load times, and independence from app store policies.
The users have stated that they definitely expect their financial app to offer such an option to avoid this time-consuming and frustrating task. In this example, the first option is “Transfer.” It would seem universal as all kinds of payments could be considered Transfers, and the user could probably decide to choose this one. The second option is “International transfer,” and here starts the confusion. If the user really needs to make an international transfer, he or she could select the first option as well. Here, the customers start to wonder whether it’s valuable to read all the options on the screen since they just experienced confusion. This takes quite a lot of time and effort while the user expected to make only a few clicks to accomplish the task.
We can just imagine the user’s feelings and attitude toward the financial app in a situation like this because they have to restart the whole process, wasting their time and energy. Moreover, the app redirects the user to the mobile responsive version out of the application. This creates fragmentation that breaks the digital banking customer experience, because the human brain perceives the whole process as a continuous flow. In this article you can read more about why it’s so important to eliminate fragmentation and substitute it with flow.
Don’t hide essential information like the recipient’s name; show it instantly and eliminate unnecessary steps to find it. In this case, first the user needs to go through the process of opening a new account (let’s keep in mind that the process in some banks still isn’t simple) and transfer money to this account. Secondly, the priorities might change in the user’s life, and there may no longer be a need for the additional current account to save money. The users don’t use this account anymore and aren’t even aware that if the account is not used for a longer period of time, the bank applies a fee for the inactive account administration. Setting up a savings account is a feature that’s often only available on the desktop version and not on the financial app. In the previous article of this series, we already covered why it’s so important to have a multichannel strategy so as not to damage the customer experience.
On the Revolut app, for instance, users can create a savings vault with only a few clicks. The customer has to state the name of the goal, and then the app guides him/her through the features related to the vault. The wrong CTA button can lead to harmful consequences for both the user and the financial company.
- Provide users with the ability to control their credit card settings since it will give the users a powerful sense of being in control of their own finances.
- I make sure our clients get the high-quality result from the beginning stage of the idea discovery & strategy to the final digital product.
- Every time a user makes an online payment and applies for online subscriptions, he or she has to find the physical bank card.
- Investors can now trade on their smartphones and tablets at any convenient time, making the market more open and flexible.
- Choosing the right nearshore engineer or agile expert doesn’t just save time—it transforms the trajectory of your entire team.
- As a liquidity provider, HRT develops automated trading algorithms designed to provide the best prices to our clients.
Welcome back to our two-part exploration of UX and UI design best practices for online trading platforms. Another struggle is that often there is no information about the full list of available banking products. Since the most popular channel nowadays is mobile, then the customers can’t even have an overview of all the product types the bank offers. For example, a family might think that it would be convenient to get a payment card for their children. As they can’t find this option in the app, it might seem that the bank doesn’t offer this type of service, while, in fact, the bank might offer this option, but only in the desktop version or only at the branch.
Usability principles should be adhered to when creating the trading platform interaction design and interface layout. These principles include seamless interaction, visual design comprehension, functional features, and informative onboarding. Lack of onboarding, customer support, and poor information architecture can make navigation complex. Adhering to these principles can build a simple yet functional design for your trading platform and boost user engagement. Overall, the UI and UX design in crypto and stock trading fintech apps are instrumental in creating a user-centric platform that fosters user engagement, trust, and ultimately, successful trading experiences. By prioritizing usability, visual appeal, and personalization, these apps can attract and retain users in the competitive financial market.
By providing such information, you significantly increase the possibility that the user will apply for the product. Display the total budget for a certain category, as well as how much is already spent. Here, it’s important to view this contextually; the users should have the ability to edit a specific transaction category.
So, we recommend you audit the steps currently required to access this jewel in the crown of your trading services and attempt to cut them in half. In this series of articles, we want to share some of these insights, as well as a little of the secret sauce that we feel separates the most successful trading firms from the rest of the pack. With the UK’s move to T+1 settlement cycles expected to be a game-changer for financial markets, the UK Accelerated Settlement Taskforce has been drawing on lessons from North America’s T+1 transition. One such lesson from across the Atlantic is that insufficient automation led to increased manual processing and exception management, putting… Future Banking Trends include technologies such as Generative AI, the metaverse, the blockchain, embedded banking, DeFi with CBDCs, and open banking which are creating the next-gen financial UX. The visual aspect is very important as it stimulates the user’s imagination of already having the goal achieved.
We have all had a situation in which we are looking for a specific transaction; it is critical that this common scenario is easy to execute. By a quick look at the screen, there is no clear differentiation between the incoming and outgoing transactions. The user must study each of the transactions carefully to extract at least some insights. In the example, we see that a user has written his message in the chat, but, instead of being connected to an operator, he’s placed in the queue. Almost anyone can remember a situation in which there was no way to contact the financial company.
